Tuesday, June 21, 2011
Design Success and Failure in Relation to Syntactical Guidelines
When BMW decided to produce the 2002 model back in the late 1960's to the mid 1970's they took into account many factors to make it a success.The focus on a short wheelbase two door car brings balance to allow functional handling advantages. The lighter body helps to improve performance while the 2.0 liter 4 cylinder engine gives sufficient power based on the vehicle's weight providing a balance of stress. The two door set up allows the user to perceive the vehicle as being very sporty. The attraction and grouping of the individual parts makes up the complete design of the vehicle. As a result of following these syntactical guidelines, BMW was able to make the 2002 a very marketable vehicle in the 1970's and until this day has continued to be a legacy.
The Ford Capri MKI was product from the late 1960's to the mid 1970's. In April 1970, Ford began selling the Capri outside Europe, in the North-American, South African and Australian markets. A great coupe well known by it's great physical attributes but the problem for the first several years was that these versions were all underpowered with the Kent 1.6 L 4 cylinder engine. The power to weight ratio was imbalanced and due to the low power to weight ratio caused a high level of stress on the engine. This was finally replaced by the Pinto straight 4- 2.0L engine in 1971. The increase in engine displacement allowed the increase in power to weight ratio which in tern helped to retain the Ford Capri MKI's legacy.
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